[轉錄] 什麼是IPHONE

IPHONE概念股-- And here is the rest of it.

機殼廠可成 (2474)、電路板健鼎 (3044)、欣興 (3037)、

連接器廠恩得利(1333) 、手機按鍵精元 (2387)、相機模組廠
揚信科技、致伸 (2336)、光寶科 (2301)、石英元件廠晶技

(3042)、被動元件廠乾坤 (2452)等。
_______________________________________________________________________________________

美國蘋果電腦公司執行長賈伯斯，九日在舊金山舉行的「Macworld會議與博覽會」上宣布，蘋果推出結合通話、照相、音樂播放和掌上型電腦的智慧型手機iPhone，正式進軍行動電話市場。

iPhone今年六月在北美市場開賣，明年在亞洲上市。厚度不到一點二公分，附有兩百萬畫素數位相機，還可以播放數位音樂檔案以及上網。iPhone採新式觸屏和蘋果電腦作業系統，讓蘋果電腦用戶易於上手；此外，iPhone可藉由iTune網路音樂店與電影、音樂和照片同步，也可與電郵和其他個人電腦的數位內容同步，功能豐富。

但iPhone價錢不菲：記憶容量四GB的定價四百九十九美元（約台幣一萬六千元）；八GB的定價五百九十九美元（約台幣兩萬元），比目前美國大部分手機貴數倍，因此iPhone對手機市場的衝擊尚待評估，目前並不清楚是否會威脅主流手機公司，可能面臨挑戰的是掌上型電腦產品。

賈伯斯設下明年銷售一千萬台iPhone的目標，相當於手機市場的百分之一。去年全球售出手機近十億台。雖然價錢昂、初期產品少，但iPhone預料將對傳統手機大廠摩托羅拉、諾基亞等構成很大競爭壓力。

賈伯斯說，「每隔一陣子就會出現革命性產品，iPhone就像網路在你口袋裡，是一個終極數位用品」，大幅超越目前的智慧型電話，將「重塑」行動通訊業，掀起革命。

隨著iPod數位音樂播放器、iTune網路音樂店與iPhone手機相繼推出，「蘋果電腦」也從電腦本業加速轉型並多元化，並改稱「蘋果公司」，以反映進入消費電子品市場的新現實。

賈伯斯說，該公司改名旨在反映蘋果從電腦製造商轉變為全面生產消費者電子用品的公司，並宣布iTune音樂店出售的歌曲衝破廿億首。他也推出放在電視機上的錄影盒「蘋果電視」，可讓民眾把下載的電影從電腦送進電視，在較大的螢幕觀賞，定價二百九十九美元（約台幣九千八百元）。

賈伯斯作前述宣布後，華爾街大為捧場，蘋果股價勁揚百分之八點三一，每股以九十二點五七美元收盤，近五十二周新高，盤後續揚；製造掌上型電腦的對手廠家股價則皆下挫。蘋果股票表現亮麗，已為股東創造六十億美元（接近二千億台幣）的財富。



【2007/01/11 聯合報】@ http://udn.com/

王健民幾近完美演出

[轉錄] 讀博士班好..還是碩士畢業找工作好...

我提供一些論點，給想唸博士、正在唸博士的人一點參考

進入研究所求學(特別是博士班)
除了追求更高深的學問之外
重要的是
1.學會如何解決問題
2.針對問題所見，提出一套自己的看法
這才是博士與碩士、大學與眾不同之處
如果做不到以上二點
只想單純的多唸點書，提升專業
請不要唸博士

以我個人來說
我在工作時所做的計劃
在學校均未有接觸相關知識
我的主管只告訴我：我們要做...，請x博負責...這一部份。
任務交待下來，就算了事
沒有人會教你、指導你怎麼做
你要自己想辦法解決
這時博士班所受的訓練，就很重要了
從資料的搜集、閱讀、分析可能的解決方案、執行工作
針對問題，想出新的idea，並加以實現
最後整理成技術文件、專利、論文...
這些都必須由博士自己完成
如果身為博士，沒有獨當一面的能力
這光環會把人壓得喘不過氣

從我博士畢業，入營服役，出社會工作
我才知道"博士"這兩個字，不只是講著好聽而已
它所代表的，除了學識之外，還有能力
在軍中，我執行工作，營連主官很少過問
只有針對一些該注意的事情，稍加提點
沒有人告訴你業務怎麼做、值星怎麼背
在他們的眼中，身為博士，只要看別人如何做，就會懂得如何處理
連上的士官兵，不論老、菜
都會把你當成生活諮詢的對象
因為他們認為，博士畢業，年紀也不小了，人生的看法應有所不同
在社會上工作，更是如此
開會時，我常遇到以下對話
1.x博，請問你對這個問題的看法。
2.x博，請你評估一下，這個計劃我們能否承接？
諸如此類，多不勝數
如果具博士學位，無法展現自己的能力
只能做追隨者，無法做開創者
對老闆而言，只要請碩士或大學生即綽綽有餘
何必要請個人事費這麼高的博士？
當我在求職時，也擔心過
30來歲的博士，沒有工作經驗，會不會很難找工作？
退伍後投履歷表的前幾天，都沒有什麼人找我面試
心理也很慌亂
後來漸入佳境，有業界、財團法人...約十來家，陸續找我面談
(我主修通信，找我的多為IC設計公司)
在退伍後二周內，即找到工作，準備上班
我想，如果你是有能力的，符合用人單位所需
博士畢業要找工作(電資領域)，真的是不難
就我身邊所見，博士畢業進入業界者並不多
實際的統計，也確實是如此
許多博士多進入學術界服務
至於原因，講起來又是一長串了

學校所教的知識，不要嗤之以鼻
我舉個例子
有一位RF工程師，在進行電波量測時，一直無法調到合適的參數
他請教一位資深工程師，應該如何解決這問題
資深工程師看了看，在紙上寫了相關公式
告訴他應如何下手
一試之下，竟然成功了
這位RF工程師才瞭解到，很多的工作經驗，在書上就已經寫出來了
但因為自己的不求甚解，應付考試
只知其然，不知其所以然
才會用愚笨的方法解決問題
我對設備工程師的詳細工作內容，並非很清楚
只想建議原po及板上正在求學的學生
請自問自己，自己的唸書方法是否正確？
當前輩告訴你解決方案時
你只單純的想：這是工作經驗的累積。
或是從另一方面思考：為何前輩知道解決的方法？有沒有書籍以供參考？
或許我能舉一反三，縮短解決問題之時間。
有些技藝性的工作，確實要做過才會有經驗
但卻有不少的工作，原理都在書上
只是自己沒有察覺到罷了

最後要提醒原po
在現今的社會中，不想被取而代之
必需時時充實自己，掌握時代的脈動
照顧好自己的身體，有美好的家庭生活
個人除了有好學識之外，身體心理均健康
這樣子才能在職場中存活得久

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轉錄自docheng(4/18)發表於ptt生涯規劃版[career]之文章

[MV] 小情歌

組何優選論--下界 7/5

[轉錄] Steve Jobs 對全體史丹佛大學畢業生的演講

Steve Jobs 對全體史丹佛大學畢業生的演講內容

以下是蘋果電腦公司與Pixar動畫製作室執行長Steve Jobs
在2005年6月12日對全體史丹佛大學畢業生的演講內容。

今天 有榮幸來到各位從世界上最好的學校之一畢業的畢業典禮上
我從來沒從大學畢業 說實話 這是我離大學畢業最近的一刻
今天 我只說三個故事 不談大道理 三個故事就好

第一個故事
是關於人生中的點點滴滴怎麼串連在一起
我在里德學院（Reed college）待了六個月就辦休學了 到我退學前 一共休學了十八個月
那麼 我為什麼休學？ 這得從我出生前講起
我的親生母親當時是個研究生 年輕未婚媽媽 她決定讓別人收養我
她強烈覺得應該讓有大學畢業的人收養我 所以我出生時 她就準備讓我被一對律師夫婦收養
但是這對夫妻到了最後一刻反悔了 他們想收養女孩
所以在等待收養名單上的一對夫妻 我的養父母 在一天半夜裡接到一通電話
問他們「有一名意外出生的男孩，你們要認養他嗎？」
而他們的回答是「當然要」
後來 我的生母發現 我現在的媽媽從來沒有大學畢業 我現在的爸爸則連高中畢業也沒有
她拒絕在認養文件上做最後簽字 直到幾個月後 我的養父母同意將來一定會讓我上大學
她才軟化態度 十七年後 我上大學了
但是當時我無知選了一所學費幾乎跟史丹佛一樣貴的大學
我那工人階級的父母所有積蓄都花在我的學費上 六個月後 我看不出唸這個書的價值何在
那時候，我不知道這輩子要幹什麼 也不知道唸大學能對我有什麼幫助
而且我為了唸這個書 花光了我父母這輩子的所有積蓄 所以我決定休學 相信船到橋頭自然直
當時這個決定看來相當可怕 可是現在看來 那是我這輩子做過最好的決定之一
當我休學之後 我再也不用上我沒興趣的必修課 把時間拿去聽那些我有興趣的課
這一點也不浪漫 我沒有宿舍 所以我睡在友人家裡的地板上
靠著回收可樂空罐的五先令退費買吃的 每個星期天晚上得走七哩的路
繞過大半個鎮去印度教的 HareKrishna 神廟吃頓好料
我喜歡Hare Krishna神廟的好料 追尋我的好奇與直覺 我所駐足的大部分事物後來看來都成了無價之寶 舉例來說 當時里德學院有著大概是全國最好的書法指導在整個校園內的每一張海報上
每個抽屜的標籤上 都是美麗的手寫字 因為我休學了 可以不照正常選課程序來
所以我跑去學書法 我學了serif 與san serif 字體 學到在不同字母組合間變更字間距
學到活版印刷偉大的地方 書法的美好、歷史感與藝術感是科學所無法捕捉的 我覺得那很迷人
我沒預期過學的這些東西能在我生活中起些什麼實際作用
不過十年後 當我在設計第一台麥金塔時
我想起了當時所學的東西
所以把這些東西都設計進了麥金塔裡這是第一台能印刷出漂亮東西的電腦
如果我沒沉溺於那樣一門課裡 麥金塔可能就不會有多重字體跟變間距字體了
又因為Windows抄襲了麥金塔的使用方式 如果當年我沒這樣做
大概世界上所有的個人電腦都不會有這些東西 印不出現在我們看到的漂亮的字來了
當然 當我還在大學裡時 不可能把這些點點滴滴預先串在一起
但是這在十年後回顧 就顯得非常清楚
我再說一次 你不能預先把點點滴滴串在一起
唯有未來回顧時 你才會明白那些點點滴滴是如何串在一起的
所以你得相信你 現在所體會的東西 將來多少會連接在一塊
你得信任某個東西 直覺也好 命運也好 生命也好 或者業力
這種作法從來沒讓我失望 也讓我的人生整個不同起來

我的第二個故事 有關愛與失去
我好運－年輕時就發現自己愛做什麼事。我二十歲時，跟Steve Wozniak在我爸媽的車庫裡開始了蘋果電腦的事業。我們拼命工作，蘋果電腦在十年間從一間車庫裡的兩個小夥子擴展成了一家員工超過四千人、市價二十億美金的公司，在那之前一年推出了我們最棒的作品－麥金塔，而我才剛邁入人生的第三十個年頭，然後被炒魷魚。要怎麼讓自己創辦的公司炒自己魷魚？好吧，當蘋果電腦成長後，我請了一個我以為他在經營公司上很有才幹的傢伙來，他在頭幾年也確實幹得不錯。可是我們對未來的願景不同，最後只好分道揚鑣，董事會站在他那邊，
炒了我魷魚，公開把我請了出去。
曾經是我整個成年生活重心的東西不見了，令我不知所措。有幾個月，我實在不知道要幹什麼好。我覺得我令企業界的前輩們失望－我把他們交給我的接力棒弄丟了。我見了創辦HP的David Packard跟創辦Intel的Bob Noyce，跟他們說我很抱歉把事情搞砸得很厲害了。我成了公眾的非常負面示範，我甚至想要離開矽谷。但是漸漸的，我發現，我還是喜愛著我做過的事情，在蘋果的日子經歷的事件沒有絲毫改變我愛做的事。我被否定了，可是我還是愛做那些事情，所以我決定從頭來過。
當時我沒發現，但是現在看來，被蘋果電腦開除，是我所經歷過最好的事情。
成功的沉重被從頭來過的輕鬆所取代，每件事情都不那麼確定，讓我自由進入這輩子最有創意的年代。
接下來五年，我開了一家叫做 NeXT的公司，又開一家叫做Pixar的公司，也跟後來的老婆談起了戀愛。Pixar接著製作了世界上第一部全電腦動畫電影，玩具總動員，現在是世界上最成功的動畫製作公司。然後，蘋果電腦買下了NeXT，我回到了蘋果，我們在NeXT發展的技術成了蘋果電腦後來復興的核心。我也有了個美妙的家庭。
我很確定，如果當年蘋果電腦沒開除我，就不會發生這些事情。這帖藥很苦口，可是我想蘋果電腦這個病人需要這帖藥。有時候，人生會用磚頭打你的頭。不要喪失信心。我確信，我愛我所做的事情，這就是這些年來讓我繼續走下去的唯一理由。你得找出你愛的，工作上是如此，對情人也是如此。你的工作將填滿你的一大塊人生，唯一獲得真正滿足的方法就是做你相信是偉大的工作，而唯一做偉大工作的方法是愛你所做的事。如果你還沒找到這些事，繼續找，別停頓。盡你全心全力，你知道你一定會找到。而且，如同任何偉大的關係，事情只會隨著時間愈來愈好。所以，在你找到之前，繼續找，別停頓。
我的第三個故事，關於死亡。
當我十七歲時，我讀到一則格言，好像是「把每一天都當成生命中的最後一天，你就會輕鬆自在。」這對我影響深遠，在過去33年裡，我每天早上都會照鏡子，自問：「如果今天是此生最後一日，我今天要幹些什麼？」每當我連續太多天都得到一個「沒事做」的答案時，我就知道我必須有所變革了。
提醒自己快死了，是我在人生中下重大決定時，所用過最重要的工具。
因為幾乎每件事－所有外界期望、所有名譽、所有對困窘或失敗的恐懼－在面對死亡時，都消失了，只有最重要的東西才會留下。提醒自己快死了，是我所知避免掉入自己有東西要失去了的陷阱裡最好的方法。人生不帶來，死不帶去，沒什麼道理不順心而為。
一年前，我被診斷出癌症。我在早上七點半作斷層掃描，在胰臟清楚出現一個腫瘤，我連胰臟是什麼都不知道。醫生告訴我，那幾乎可以確定是一種不治之症，我大概活不到三到六個月了。醫生建議我回家，好好跟親人們聚一聚，這是醫生對臨終病人的標準建議。那代表你得試著在幾個月內把你將來十年想跟小孩講的話講完。那代表你得把每件事情搞定，家人才會盡量輕鬆。那代表你得跟人說再
見了。
我整天想著那個診斷結果，那天晚上做了一次切片，從喉嚨伸入一個內視鏡，從胃進腸子，插了根針進胰臟，取了一些腫瘤細胞出來。我打了鎮靜劑，不醒人事，但是我老婆在場。她後來跟我說，當醫生們用顯微鏡看過那些細胞後，他們都哭了，因為那是非常少見的一種胰臟癌，可以用手術治好。所以我接受了手術，康復了。
這是我最接近死亡的時候，我希望那會繼續是未來幾十年內最接近的一次。
經歷此事後，我可以比之前死亡只是抽象概念時要更肯定告訴你們下面這些：
沒有人想死。即使那些想上天堂的人，也想活著上天堂。但是死亡是我們共有的目的地，沒有人逃得過。這是註定的，因為死亡簡直就是生命中最棒的發明，是生命變化的媒介，送走老人們，給新生代留下空間。現在你們是新生代，但是不久的將來，你們也會逐漸變老，被送出人生的舞台。抱歉講得這麼戲劇化，但是這是真的。
你們的時間有限，所以不要浪費時間活在別人的生活裡。不要被信條所惑－盲從信條就是活在別人思考結果裡。不要讓別人的意見淹沒了你內在的心聲。最重要的，擁有跟隨內心與直覺的勇氣，你的內心與直覺多少已經知道你真正想要成為什麼樣的人。任何其他事物都是次要的。
在我年輕時，有本神奇的雜誌叫做 Whole Earth Catalog，當年我們很迷這本雜誌。
那是一位住在離這不遠的Menlo Park的Stewart Brand發行的，他把雜誌辦得很有詩意。那是1960年代末期，個人電腦跟桌上出版還沒發明，所有內容都是打字機、剪刀跟拍立得相機做出來的。雜誌內容有點像印在紙上的Google，在Google出現之前35年就有了：理想化，充滿新奇工具與神奇的註記。
Stewart跟他的出版團隊出了好幾期Whole Earth Catalog，然後出了停刊號。當時是1970年代中期，我正是你們現在這個年齡的時候。在停刊號的封底，有張早晨鄉間小路的照片，那種你去爬山時會經過的鄉間小路。在照片下有行小字：求知若飢，虛心若愚。那是他們親筆寫下的告別訊息，我總是以此自許。當你們畢業，展開新生活，我也以此期許你們。
求知若飢，虛心若愚。
非常謝謝大家。
Stanford Report, June 14, 2005
'You've got to find what you love,' Jobs says
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier,
and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don't want to die to get
there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
http://news-service.stanford.edu/news/2005/june15/jobs-061505.html

系統單晶片行銷管理: Harvard個案 –Intel第三波個人心得報告

毫無疑問的 Intel的「第二波行動」讓其在90年代呈現了爆發性的成長
使得Intel主宰了個人電腦微處理器市場
也證明其在當時的關鍵性策略舉動（退出記憶體業務進入微處理器市場）之成功
而在現今競爭愈形激烈的市場 Intel面對多了諸多挑戰
例如AMD的來勢洶洶 AMD的市佔率不斷提高 AMD在2003年推出Opteron處理器後
由於性能優於Intel的Xeon處理器 因此其市場競爭力也壓過Intel
並且HP、Sun與IBM也都推出Opteron雙核心版的伺服器
另外 Dell電腦也一改過去一慣採用Intel處理器的策略
於伺服器版本引入AMD處理器 這對於以處理器為其核心市場的Intel來說
都是不小的打擊與警訊。

Intel現階段應該要做的或許已不再是追求處理器運算速度的高時脈
事實也證明追求高時脈的技術有其瓶頸存在
而消費者市場是否真正需要如此高的運算時脈 也有疑問存在
未來Intel若要鞏固其“Intel Inside”的地位
整合通訊與運算能力去建構一個數位平台 或許是下一階段必經的道路
而Intel本身未來也決定專注於數位家庭、數位辦公室(企業)、行動網路用戶端伺服器、電信基楚設施等領域 而這也將是未來電腦消費市場的主流

另外 微軟下一世代的作業系統Vista也將在明年（2007年）推出
勢必會對整個市場造成龐大的效應
而Intel在此平台上應該要有一些關鍵的通訊技術
才能確保其地位

另外 Intel在製造方面的巨額投資 對照其營收的下滑著實是一項不小的風險
Intel相信整合設計製造（Integtated Design Manufacturers，IDMs）具有許多的優點
而自有的晶圓廠 也是其一項新武器
不過 投資晶圓廠的成本高昂 在面對營運成本的壓力下
或許可考慮將晶圓製造外包給一流的晶圓代工廠（例如台積電）製造
本身則專注於晶片的設計開發 發展下一世代關鍵的通訊與運算技術 以尋找新的成長機會

總之 雖然Intel的「第二波行動」是成功的 但面對現今核心市場與新市場的競爭壓力
找到新的關鍵性策略 看清楚策略的遠景 掌握市場脈動 開發出真正符合市場需要的通訊與運算整合平台 追求藍海的競爭 發掘出繼「第二波行動」後
再次成功的「第三波行動」 或許是對其企業能能否永續成長最重要的關鍵

迷路的詩--楊照

第一次讀楊照迷路的詩 是高中時代的事了

在那青澀苦悶的年代裡
這本書對當時輕狂年少 極度壓抑的年輕心靈
就像找到宣洩的出口般
一字一句 化作真實的想像 陣陣的朝心底撞擊
不同的年代 卻有極相似的成長經驗
埋進書裡的世界 世界不再孤獨 也獲得暫時的慰藉
叛逆 似乎是年少時專有的行為
這看似不正常的行為 卻很平常的出現在許多的年輕心靈身上

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